If you are interested in becoming a patient , Or want to know if we are taking New Patients,

please complete the following survey and we will contact you shortly.

Please keep in mind, it can take 48-72 hours for a return call. Thank you

New Patient Survey


Forms (print and complete)

New Patient Registration


…….  coming soon …..  for 1 day to 2 months
Pediatric History       for 2 months and older


Release of Medical Records to transfer your record.


Please see the link below for more details:

Dunedin Pediatrics Direct Pay/Membership Pricing


 Please read the letter from Dr. Vivian Herrero below,

Nov 21, 2017

Dear Families of Dunedin Pediatrics,

I am writing this letter to inform you of upcoming changes to Dunedin Pediatrics. Prior to telling you what these changes will be, I would like to discuss a few things first.

I pursued Medicine to care for people, and I started this business to be in relationship with people. From newborn babies to squirmy toddlers, to reserved teens that find it awkward to open up— I treasure the relationships with my families here at Dunedin Pediatrics. My goal has always been to provide excellent care, and to provide that care whenever it is needed, becoming a trusted member of your extended family, available to answer and discuss every question and concern, whether it be a gassy infant, a high fever, a fall at 2AM on a Saturday, or trouble with focus in school. For this reason, as you all have experienced, our visits usually last 15 to 30 minutes, and I have made myself available 24/7, even when I’m out of town or home sick. Our relationship is a partnership between you and me. Thus far, I hope I have succeeded in living up to my part of our relationship.

For many of our families, insurance companies have been a necessary component of our relationship: I provide service to you and your family 24/7 as deemed necessary, and you use an insurance plan to pay for those services at a later date. However, insurance companies continue to change the face of medicine, and hinder our relationship, by reduced reimbursements and increasingly complicated regulations. They measure a physician’s worth and success by quantity and not quality of care. You and I may feel that a visit is necessary to care for your child, but if the insurance company doesn’t agree, they do not pay for the time and care I provided you. Along with decreasing reimbursements, and recurrent flat-out denials of payment, a small business like ours cannot survive in this environment.

I have explored every option to overcome these obstacles. Many practices opt to double and triple-book appointment slots, or see 30 to 40 patients per day, thereby frustrating patients by causing long wait times and shortened visits. This does not align with my ultimate goal for this practice. Time spent with patients and their families is of the utmost importance. I am not willing to compromise excellent patient care. After all, this is why most of you chose Dunedin Pediatrics: there is usually no wait, the visits are extended and comprehensive, there’s no judgment against “natural” parenting practices, and we can accommodate same or next-day appointments.

Unfortunately, insurance companies are not willing to acknowledge that doctors know what is best for their patients, not insurance companies. We have tried renegotiating with insurance companies, but in a broken system, the little guy only has a little voice. For this reason, I have decided to pursue a new business model for our little practice.

As of March 1, 2018, Dunedin Pediatrics will no longer work with insurance companies to collect payment for our services. This new and improved model, however, is nothing new to the medical community; I assure you this is no experiment. We will become a Direct Primary Care Practice. What this means is that for a monthly membership fee, you and your family will continue to receive the excellent care and access to me upon which you have come to rely. I will continue to be the primary caregiver at the practice, available for appointments 5 days a week, with 24/7 telephone access for emergencies. The way we run the schedule (no double-booking) and the time we spend together will not change. The only thing that will change is that payment will be due at the time of service, or paid in the form of a monthly membership. With this change, I will be able to continue to provide the excellent care your child deserves without the confines of an insurance plan dictating how much time I can spend with you and how often I can see you. With our membership option, we plan to offer unlimited office visits (within reason) so many families will welcome this change.

Any change can be daunting, but I assure you that this is for the best, and we have structured our system to keep the costs relatively low— even less than a gym membership, or eating out at a restaurant once a month. Full details of our new model are available on our website, but to summarize briefly, there are two options for monthly membership plans, depending on the individual’s anticipated needs. The “Silver Plan” is $50 per month and covers office visits with a discount on office labs/procedures, the “Gold Plan” is $65 per month and covers office visits and most labs/procedures. For those who feel the monthly membership is unnecessary, or doesn’t meet your needs, we are pleased to offer a “pay as you go” option. Under this plan, you only pay for a visit as you need it. I hope this will meet the needs of our patients who truly only come in once or twice a year.

We promise to offer the same excellent care for our families and want to make this transition as smooth as possible. This is why we are giving notice so far in advance. In the meantime, we will continue to accept insurance until each contract expires, and we will be available for any questions that may arise.

Sincerely yours,

Dr. Vivian Herrero

 *** A note from the office manager: we will continue to bill your insurance until each insurance contract expires.

** It is case by case for each insurance- we will do our best to notify you as each insurance company notifies us..

Thank you